Content and Community Marketing Lead

REMOTE (US) | Full-time

About Diadia

At Diadia Health, we're reimagining the future of healthcare—starting with the 47 million women navigating perimenopause and beyond. Our AI-powered medical reasoning platform interprets complex lab and genetic data, generating highly personalized, precision protocols grounded in functional and epigenetic science.

We're a VC-backed company with $10M in funding from Salesforce Ventures, Sound Ventures (Ashton Kutcher), and Tribe Capital. Our team blends engineering talent from Google, Reddit, Uber, and Change.org with clinical innovators from Apeiron Zoh. With two patents pending, over 700 people on our waitlist, and a product that doctors and users already rave about—we're gearing up for public launch.

What You'll Do

As our first full-time marketing hire, you will lead content, community, and growth marketing efforts from the ground up. Your work will directly influence the public launch and shape how thousands of women discover, connect with, and fall in love with Diadia.

Key Responsibilities

  • Build and execute Diadia's community strategy from 0 to 1 — from designing the community experience to creating new campaigns that add value and drive engagement
  • Identify and activate community evangelists — from identifying UGC opportunities within our community, and collaborating with our advocates in a way that brings their content to life while adhering to our brand values
  • Ideate and rollout of community campaigns — that spark user-generated content and evangelize the brand, such as events, AMAs, webinars, contests, and other interactive formats that increase retention and brand love
  • Design and own lifecycle email campaigns for our community — from strategy to execution that educate, convert, and grow engagement
  • Manage social media channels — with a focus on developing content that builds community, adds value, and stands out on the algorithm. You'll have resources (tools, contractors, designers) to help scale
  • Run our program of celebrity and doctor influencer — managing relationships, nurturing partnerships, and helping them evangelize the Diadia mission to their audiences
  • Collaborate with product and engineering — to translate community insights into product opportunities

What We're Looking For

We're looking for an experienced marketer who can bring emotional intelligence and operational rigor to our growth strategy.

Finding answers to chronic symptoms is an emotional, high-stakes process. You understand the stakes of our users' experiences, and you know how to build genuine communities around trust, transformation, and storytelling.

Core Skills & Experience

  • 3+ years of experience in marketing, community management, or growth (early-stage startup experience a plus)
  • Proven ability to grow and engage a mission-driven community across multiple marketing channels
  • Strong copywriting and storytelling skills, especially for emotionally resonant, educational content
  • Experience managing influencer programs, ambassador relationships, or creator collaborations
  • Familiar with marketing tooling (email platforms, social schedulers, analytics) and able to test and scale campaigns
  • Comfortable working in a fast-moving, ambiguous, and resourceful startup environment

Bonus Points For

  • Experience in women's health, wellness, or mission-driven DTC products
  • Previous ownership of community marketing or lifecycle marketing strategy
  • Experience launching creative campaigns that went viral or broke through a crowded space

Your First Three Months

  • Learn - Quickly learn everything you need to know about our customers and their problems, our positioning and brand tone of voice

  • Develop - Identify low hanging fruits to engage with and grow our social media following in a deeper and more emotional way that will spark word of mouth growth and resharing activity

  • Set the next wave - Identify the empty space in the digital landscape and come up with unique and subversive ideas to capture mass attention and use the platforms in ways they were not intended to be used to help us gain unfair advantage and traction

Within the First Year

  • Continuously improve our community building at scale
  • Publicize and grow the influencer function inside and outside of Diadia
  • Launch new community engagement formats

Team Fit: Who You Are

  • You live and breathe community. You get excited about DMs, comments, and co-creating with our users
  • You're emotionally intelligent and proactive. You anticipate our community's needs — and translate them into product, content or community marketing opportunities
  • You're both a builder and a doer. You can write strategy decks and also get in the weeds of daily operations
  • You can handle crises with tact and speed, defusing potential issues before they escalate
  • You think like a founder. You bring ideas, take ownership, and want to build something meaningful from the ground up
  • You believe in the power of personalized health care — and want to be part of changing the system for the better
  • You are organized and love creating systems to improve efficiency. You plan, organize, schedule, and budget in an efficient, productive manner that focuses on key priorities

Why Join Us Now?

You'll be joining Diadia at a defining moment — right before our public launch. With a live product, a growing waitlist, and incredible investor support, we're poised to scale rapidly. You'll shape the future of how women discover better health — and how Diadia tells that story to the world.

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